Fort Hartley Brand Consultants Blog
Branding, SEO, Web Development & Digital Strategy
Welcome to the Fort Hartley Brand Consultants Blog, where we dive into the ever-evolving world of branding and digital strategy, communication and design. Whether you’re looking to elevate your brand identity, boost your SEO rankings, refine your e-commerce strategy, or create a high-performing website, this is where you’ll find expert insights, industry trends, and no-nonsense advice.
We believe that great brands aren’t just built—they’re crafted, nurtured, and strategically positioned through branding and digital strategy implementation. From graphic design and web development to SEO, content strategy, and brand management, our blog is your go-to resource for staying ahead in a competitive digital landscape. Let’s cut through the clutter and build brands that don’t just exist—they thrive.
Creating Impactful Websites with Slider Revolution
From stunning hero banners to dynamic sliders and interactive content modules, Slider Revolution offers unmatched creative power. Here’s how this plugin levels up your website.
Tags and Categories: The Filing System Your Blog Can’t Live Without
Tags and categories are the backbone of blog organisation. Discover how they drive SEO and how Avada lets you customise archive page layouts for better results.
WordPress Updates and Backups
Keeping your WordPress site updated and backed up isn’t optional – it’s essential. In this post, we break down why regular updates and reliable backups matter for your website’s speed, security, and performance. Fort Hartley offers monthly services to keep your WordPress site in top shape, with local hosting, email, and expert support.
Why a Premade Logo Isn’t Good Enough for Your Business (And Why You Deserve Better)
Grabbing a cheap premade logo for your business? Don’t. Here’s why that “quick fix” might cost you more in the long run—and why your brand deserves a design that’s actually about you.
E-E-A-T: The SEO Cheat Code You Can’t Afford to Ignore
Google’s E-E-A-T framework—Experience, Expertise, Authority, and Trust—is the key to ranking in search. If your content isn’t proving real-world experience and credibility, it won’t cut it. Find out how to optimise your website for E-E-A-T and keep Google (and your audience) on your side.
Fonts, Colours, and Chaos: The Psychology of Good Graphic Design
Fonts, colours, and layout aren’t just about looking good—they shape how people perceive your brand. From Comic Sans disasters to the psychology behind McDonald’s red and yellow, every design choice influences trust, credibility, and action. If your brand identity feels chaotic, it might be time for a rethink. Let’s break down the real power of good design.
Avada WordPress Theme: Fort Hartley’s Preferred Choice for Building High-Performance Websites
Google’s E-E-A-T framework—Experience, Expertise, Authority, and Trust—is the key to ranking in search. If your content isn’t proving real-world experience and credibility, it won’t cut it. Find out how to optimise your website for E-E-A-T and keep Google (and your audience) on your side.
The Rise of AI Search Platforms: What It Means for Your Brand
AI-driven search is redefining how users find content online. With platforms like Perplexity AI and Microsoft Copilot prioritising conversational, intent-driven results, traditional SEO needs an upgrade. Generative Engine Optimisation (GEO) ensures brands remain discoverable in AI-powered search. Find out how to optimise your content for this new era of search.
How to Build a Brand That Increases Brand Value
Brand value isn’t just about looking good—it’s about building trust, recognition, and loyalty that drive real business success. From Nando’s clever marketing to Woolworths' premium appeal, brands that focus on value stand out. Learn how to create a brand that truly makes an impact in our latest blog post at Fort Hartley.
GEO & AIO: The Evolution of Search and Why Your Business Needs to Adapt
GEO (Generative Engine Optimisation) and AIO (Artificial Intelligence Optimisation) are transforming the way businesses appear in search results. As AI-powered platforms like ChatGPT, Gemini, and Perplexity reshape online discovery, traditional SEO is evolving to ensure websites remain visible and relevant. Businesses must now focus on structured content, proper meta-tagging, and AI-friendly formatting to ensure their information is not only indexed by search engines but also referenced by AI-driven tools. Understanding what GEO and AIO are, and how they impact digital visibility, is essential for staying competitive in the changing search landscape.
Why Contact Forms Are a Must-Have for Your Website
A contact form isn’t just a place for customers to drop a message—it’s a powerful tool for lead generation, filtering inquiries, and automating communication. Whether you’re an engineering firm needing pre-qualified project requests, a financial institution handling loan applications, or a small business managing customer inquiries, the right form can save time, reduce admin work, and ensure only serious leads reach your inbox. In this guide, we’ll explore why contact forms are important, how businesses can use Typeform, Avada Forms, Gravity Forms, and WPForms to streamline their inquiries, and how Fort Hartley ensures every contact form is built with best practices for capturing and converting leads.
What is Brand Positioning?
Brand positioning isn’t just a marketing buzzword—it’s the foundation of how customers see your business. Inspired by Brands and BullS**t by Bernhard Schroeder, this guide breaks down the four essential steps to positioning your brand effectively. Learn how to identify your target market, analyze competitors, define your value proposition, and communicate your brand message consistently. Whether you're an established business or a startup, Fort Hartley helps you cut through the marketing fluff and build a brand that customers trust and remember.