Branding is the foundation of a successful business. At Fort Hartley Brand Consultants, we share expert branding strategies, branding case studies, and branding insights to help businesses craft a strong and authentic identity.
Whether you’re building a new brand or refreshing an existing one, effective branding ensures your business stands out in a crowded market. Discover the latest branding trends and how branding shapes long-term success.
Brand positioning isn’t just a marketing buzzword—it’s the foundation of how customers see your business. Inspired by Brands and BullS**t by Bernhard Schroeder, this guide breaks down the four essential steps to positioning your brand effectively. Learn how to identify your target market, analyze competitors, define your value proposition, and communicate your brand message consistently. Whether you're an established business or a startup, Fort Hartley helps you cut through the marketing fluff and build a brand that customers trust and remember.
SEO (Search Engine Optimization) is one of those things that everyone says you need, but few really explain in a way that makes sense. So let’s break it down. At its core, SEO is about making sure your business shows up when people search for the products or services you offer. But it’s not just about ranking first on Google (though that’s nice); it’s about being found by the right people—your ideal customers who are actually looking for what you provide.
