About the Author: Savannah Todd

Hi, I’m Savannah Todd — a graphic and brand designer with a deep curiosity for how people think, feel, and respond to visual information. At Fort Hartley, I see design as far more than just making things look good. It’s a strategic tool rooted in psychology, with the power to shift perception, influence behaviour, and spark meaningful connection. My approach blends multiple disciplines. I treat design as a cognitive process—pulling in semiotics, gestalt principles, and user-focused thinking to shape the way communication works. I lean heavily on visual hierarchy, spatial rhythm, and subtle behavioural cues to make sure every design is not just beautiful, but purposeful.

Why Adobe Creative Suite Is Still the Gold Standard for Creatives

At Fort Hartley, we use Adobe Creative Suite exclusively because it's the professional standard that empowers great design. From Photoshop and Illustrator to InDesign, After Effects, and Premiere Pro, Adobe gives us the control, scalability, and creative freedom to build original, high-quality work across every format. This article explores how each tool in the suite supports serious design, why templates fall short for branding, and why Adobe remains the best investment for businesses that care about consistency, creativity, and long-term impact.

Fonts, Colours, and Chaos: The Psychology of Good Graphic Design

Fonts, colours, and layout aren’t just about looking good—they shape how people perceive your brand. From Comic Sans disasters to the psychology behind McDonald’s red and yellow, every design choice influences trust, credibility, and action. If your brand identity feels chaotic, it might be time for a rethink. Let’s break down the real power of good design.

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