Digital Marketing Strategies & Insights

Digital marketing is a powerful tool for businesses to grow online. At Fort Hartley Brand Consultants, we explore digital marketing strategies, digital marketing insights, and digital marketing trends that help businesses achieve measurable success. From content marketing and paid ads to email campaigns and social media, effective digital marketing drives engagement, conversions, and brand awareness. Stay ahead with the latest digital marketing best practices.

Discover digital marketing strategies, digital marketing insights, and digital marketing trends from Fort Hartley Brand Consultants. Learn how digital marketing drives results.

Website Design Terms Explained Simply: A No-Nonsense Guide for Business Owners

By |2025-06-10T09:20:01+02:00June 9th, 2025|Digital Marketing, Web Design|

Understanding website design should not require a dictionary. This post simplifies website design jargon like UX, CMS, wireframes and responsive design so business owners can make informed choices.

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Answer Engine Optimization (AEO): The Future of Search Visibility

By |2025-05-14T14:46:28+02:00June 2nd, 2025|Digital Marketing, Web Design|

Donald Trump isn’t just a politician or businessman — he’s a brand. From his hair to his tone of voice, everything about him is designed to be recognisable. Here’s what South African businesses and entrepreneurs can take away from the power of the Trump personal brand.

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Why Adobe Creative Suite Is Still the Gold Standard for Creatives

By |2025-05-14T12:44:20+02:00May 26th, 2025|Digital Marketing, Graphic Design, Web Design|

At Fort Hartley, we use Adobe Creative Suite exclusively because it's the professional standard that empowers great design. From Photoshop and Illustrator to InDesign, After Effects, and Premiere Pro, Adobe gives us the control, scalability, and creative freedom to build original, high-quality work across every format. This article explores how each tool in the suite supports serious design, why templates fall short for branding, and why Adobe remains the best investment for businesses that care about consistency, creativity, and long-term impact.

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The Power of the Trump Brand: How One Man Became a Walking Logo

By |2025-05-22T08:51:30+02:00May 19th, 2025|Digital Marketing, Web Design|

At Fort Hartley, we approached this article not as political commentary, but as a branding case study. Donald Trump isn’t merely a politician or businessman, he’s a meticulously constructed brand. From his unmistakable hairstyle to the deliberate cadence of his speech, every element is crafted for instant recognition and consistency across platforms. This is branding at its most distilled: memorable, polarising, and impossible to ignore. In this piece, we explore how the science and psychology of branding are applied to the Trump persona and what businesses and entrepreneurs can learn from it. Whether you admire or critique him, his brand architecture offers powerful lessons in identity design, positioning, and audience engagement.

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WordPress Updates and Backups

By |2025-05-13T09:26:32+02:00April 16th, 2025|Digital Marketing, Web Design|

Keeping your WordPress site updated and backed up isn’t optional – it’s essential. In this post, we break down why regular updates and reliable backups matter for your website’s speed, security, and performance. Fort Hartley offers monthly services to keep your WordPress site in top shape, with local hosting, email, and expert support.

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Why a Premade Logo Isn’t Good Enough for Your Business (And Why You Deserve Better)

By |2025-04-10T14:05:28+02:00April 9th, 2025|Branding News, Digital Marketing, Graphic Design|

Grabbing a cheap premade logo for your business? Don’t. Here’s why that “quick fix” might cost you more in the long run—and why your brand deserves a design that’s actually about you.

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E-E-A-T: The SEO Cheat Code You Can’t Afford to Ignore

By |2025-04-02T09:01:30+02:00March 30th, 2025|Digital Marketing, SEO, Web Design|

Google’s E-E-A-T framework—Experience, Expertise, Authority, and Trust—is the key to ranking in search. If your content isn’t proving real-world experience and credibility, it won’t cut it. Find out how to optimise your website for E-E-A-T and keep Google (and your audience) on your side.

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Fonts, Colours, and Chaos: The Psychology of Good Graphic Design

By |2025-04-02T10:43:15+02:00March 24th, 2025|Digital Marketing, Graphic Design, Web Design|

Fonts, colours, and layout aren’t just about looking good—they shape how people perceive your brand. From Comic Sans disasters to the psychology behind McDonald’s red and yellow, every design choice influences trust, credibility, and action. If your brand identity feels chaotic, it might be time for a rethink. Let’s break down the real power of good design.

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