Graphic Design Inspiration & Insights

Graphic design plays a crucial role in branding, and understanding graphic design trends, graphic design insights, and graphic design strategies is essential. At Fort Hartley Brand Consultants, we explore the latest in graphic design innovation, graphic design techniques, and graphic design aesthetics. Whether you’re working on a brand refresh, marketing materials, or website visuals, effective graphic design makes your brand more impactful and memorable.

Explore graphic design trends, graphic design insights, and graphic design strategies with Fort Hartley Brand Consultants. Create powerful graphic design visuals.

Why a Premade Logo Isn’t Good Enough for Your Business (And Why You Deserve Better)
Why a Premade Logo Isn’t Good Enough for Your Business (And Why You Deserve Better)

Why a Premade Logo Isn’t Good Enough for Your Business (And Why You Deserve Better)

By Savannah Todd|2025-04-10T14:05:28+02:00April 9th, 2025|Branding News, Digital Marketing, Graphic Design|

Grabbing a cheap premade logo for your business? Don’t. Here’s why that “quick fix” might cost you more in the long run—and why your brand deserves a design that’s actually about you.

Fonts, Colours, and Chaos: The Psychology of Good Graphic Design
Fonts, Colours, and Chaos: The Psychology of Good Graphic Design

Fonts, Colours, and Chaos: The Psychology of Good Graphic Design

By Savannah Todd|2025-04-02T10:43:15+02:00March 24th, 2025|Digital Marketing, Graphic Design, Web Design|

Fonts, colours, and layout aren’t just about looking good—they shape how people perceive your brand. From Comic Sans disasters to the psychology behind McDonald’s red and yellow, every design choice influences trust, credibility, and action. If your brand identity feels chaotic, it might be time for a rethink. Let’s break down the real power of good design.

What You as a Business Owner Need to Know About SEO in South Africa
What You as a Business Owner Need to Know About SEO in South Africa

What You as a Business Owner Need to Know About SEO in South Africa

By Jay Clark|2025-04-02T09:39:05+02:00November 4th, 2024|Branding, Graphic Design, SEO, Web Design|

SEO (Search Engine Optimization) is one of those things that everyone says you need, but few really explain in a way that makes sense. So let’s break it down. At its core, SEO is about making sure your business shows up when people search for the products or services you offer. But it’s not just about ranking first on Google (though that’s nice); it’s about being found by the right people—your ideal customers who are actually looking for what you provide.