SEO Insights & Strategies

At Fort Hartley Brand Consultants, we believe that SEO Insights & Strategies are more than just ranking high on search engines—it’s about sustainable digital visibility.

Our SEO insights and strategies help businesses navigate the evolving landscape of search algorithms, content optimisation, and technical SEO best practices.

Whether you’re looking to improve organic reach, refine your keyword strategy, or enhance your website’s performance, our expert-driven articles will keep you informed and ahead of the curve.

E-E-A-T: The SEO Cheat Code You Can’t Afford to Ignore

By |2025-04-02T09:01:30+02:00March 30th, 2025|Digital Marketing, SEO, Web Design|

Google’s E-E-A-T framework—Experience, Expertise, Authority, and Trust—is the key to ranking in search. If your content isn’t proving real-world experience and credibility, it won’t cut it. Find out how to optimise your website for E-E-A-T and keep Google (and your audience) on your side.

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Avada WordPress Theme: Fort Hartley’s Preferred Choice for Building High-Performance Websites

By |2025-04-02T09:41:46+02:00March 22nd, 2025|Digital Marketing, SEO, Web Design|

Google’s E-E-A-T framework—Experience, Expertise, Authority, and Trust—is the key to ranking in search. If your content isn’t proving real-world experience and credibility, it won’t cut it. Find out how to optimise your website for E-E-A-T and keep Google (and your audience) on your side.

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The Rise of AI Search Platforms: What It Means for Your Brand

By |2025-04-02T09:01:48+02:00March 17th, 2025|Digital Marketing, SEO, Web Design|

AI-driven search is redefining how users find content online. With platforms like Perplexity AI and Microsoft Copilot prioritising conversational, intent-driven results, traditional SEO needs an upgrade. Generative Engine Optimisation (GEO) ensures brands remain discoverable in AI-powered search. Find out how to optimise your content for this new era of search.

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How to Build a Brand That Increases Brand Value

By |2025-04-02T09:14:35+02:00March 10th, 2025|Digital Marketing, SEO, Web Design|

Brand value isn’t just about looking good—it’s about building trust, recognition, and loyalty that drive real business success. From Nando’s clever marketing to Woolworths' premium appeal, brands that focus on value stand out. Learn how to create a brand that truly makes an impact in our latest blog post at Fort Hartley.

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GEO & AIO: The Evolution of Search and Why Your Business Needs to Adapt

By |2025-04-02T09:17:43+02:00March 6th, 2025|AIO and GEO, Digital Marketing, SEO, Web Design|

GEO (Generative Engine Optimisation) and AIO (Artificial Intelligence Optimisation) are transforming the way businesses appear in search results. As AI-powered platforms like ChatGPT, Gemini, and Perplexity reshape online discovery, traditional SEO is evolving to ensure websites remain visible and relevant. Businesses must now focus on structured content, proper meta-tagging, and AI-friendly formatting to ensure their information is not only indexed by search engines but also referenced by AI-driven tools. Understanding what GEO and AIO are, and how they impact digital visibility, is essential for staying competitive in the changing search landscape.

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Why Contact Forms Are a Must-Have for Your Website

By |2025-04-02T09:25:16+02:00February 24th, 2025|SEO, Web Design|

A contact form isn’t just a place for customers to drop a message—it’s a powerful tool for lead generation, filtering inquiries, and automating communication. Whether you’re an engineering firm needing pre-qualified project requests, a financial institution handling loan applications, or a small business managing customer inquiries, the right form can save time, reduce admin work, and ensure only serious leads reach your inbox. In this guide, we’ll explore why contact forms are important, how businesses can use Typeform, Avada Forms, Gravity Forms, and WPForms to streamline their inquiries, and how Fort Hartley ensures every contact form is built with best practices for capturing and converting leads.

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ChatGPT, DeepSeek, and the Future of SEO: Why AI is the New Search Engine

By |2025-04-02T15:35:38+02:00January 15th, 2025|AIO and GEO, Digital Marketing, SEO, Web Design|

AI-powered search engines like ChatGPT, DeepSeek, and Google’s AI-driven Search Generative Experience (SGE) are revolutionizing how users find information. Instead of ranking links, AI search tools crawl, extract, and summarize content, delivering instant answers. This shift means businesses must optimize their websites for AI search, ensuring content is structured correctly, well-referenced, and easily digestible for AI models. At Fort Hartley, we help brands future-proof their SEO strategies to stay visible in this AI-driven search landscape.

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Best WordPress Themes for South African Businesses: Divi, Elementor, and Avada

By |2025-04-02T09:37:33+02:00December 5th, 2024|SEO, Web Design|

Choosing the right WordPress theme is essential for building a high-performing website. In this guide, we compare Divi, Elementor, and Avada, highlighting their features, benefits, and ideal use cases. Whether you're a freelancer, small business owner, or managing a large-scale website, find out which theme suits your needs. At Fort Hartley Brand Consultants, we specialize in custom WordPress website design, with a focus on Avada—the ultimate all-in-one solution.

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What You as a Business Owner Need to Know About SEO in South Africa

By |2025-04-02T09:39:05+02:00November 4th, 2024|Branding, Graphic Design, SEO, Web Design|

SEO (Search Engine Optimization) is one of those things that everyone says you need, but few really explain in a way that makes sense. So let’s break it down. At its core, SEO is about making sure your business shows up when people search for the products or services you offer. But it’s not just about ranking first on Google (though that’s nice); it’s about being found by the right people—your ideal customers who are actually looking for what you provide.

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