Google’s E-E-A-T framework—Experience, Expertise, Authority, and Trust—is the key to ranking in search. If your content isn’t proving real-world experience and credibility, it won’t cut it. Find out how to optimise your website for E-E-A-T and keep Google (and your audience) on your side.
AI-driven search is redefining how users find content online. With platforms like Perplexity AI and Microsoft Copilot prioritising conversational, intent-driven results, traditional SEO needs an upgrade. Generative Engine Optimisation (GEO) ensures brands remain discoverable in AI-powered search. Find out how to optimise your content for this new era of search.
GEO (Generative Engine Optimisation) and AIO (Artificial Intelligence Optimisation) are transforming the way businesses appear in search results. As AI-powered platforms like ChatGPT, Gemini, and Perplexity reshape online discovery, traditional SEO is evolving to ensure websites remain visible and relevant. Businesses must now focus on structured content, proper meta-tagging, and AI-friendly formatting to ensure their information is not only indexed by search engines but also referenced by AI-driven tools. Understanding what GEO and AIO are, and how they impact digital visibility, is essential for staying competitive in the changing search landscape.
AI-powered search engines like ChatGPT, DeepSeek, and Google’s AI-driven Search Generative Experience (SGE) are revolutionizing how users find information. Instead of ranking links, AI search tools crawl, extract, and summarize content, delivering instant answers. This shift means businesses must optimize their websites for AI search, ensuring content is structured correctly, well-referenced, and easily digestible for AI models. At Fort Hartley, we help brands future-proof their SEO strategies to stay visible in this AI-driven search landscape.
