We’ve been building websites for a long time, and when it comes to choosing a theme, we know what works best.

The Avada WordPress theme is Fort Hartley Brand Consultants’ preferred choice for creating high-performance websites. Over the years, the team has worked with multiple WordPress themes, but none offer the same level of flexibility, performance, and scalability as Avada. This theme provides a comprehensive website-building solution, making it ideal for businesses of all sizes, from startups to global enterprises.

Unlike many other WordPress themes that require additional plugins for essential features, Avada offers a fully integrated website builder. The drag-and-drop functionality, combined with extensive customisation options, allows for the development of highly tailored websites without needing advanced coding skills. Fort Hartley Brand Consultants have become experts in using Avada, leveraging its extensive feature set to create visually appealing and high-performing websites for clients across multiple industries.

Fort Hartley Brand Consultants require a WordPress theme that is versatile, reliable, and scalable. Avada meets these criteria, providing the tools needed to build everything from simple portfolio sites to complex corporate websites and e-commerce platforms.

Key Benefits of Avada:

• Comprehensive Website Builder – Eliminates the need for external page builders by offering a fully integrated solution.
• SEO-Optimised Framework – Ensures websites load quickly and adhere to best practices for search engine rankings.
• Scalability – Supports businesses of all sizes, from small local brands to large international companies.
• E-Commerce Integration – Works seamlessly with WooCommerce to create high-performing online stores.
• Regular Updates and Security Features – Keeps websites protected and compatible with the latest WordPress versions.

Businesses that want to have a digital profile, ones that then require a professional, high-functioning website without complex development processes benefit significantly from using the Avada WordPress Theme. And having a company creating your website that knows how to unlock the power of this theme is where we come in. Fort Hartley has built websites using this theme for companies in America, Europe, Dubai, Australia and of course, South Africa.

The Flying Pig – E-Commerce Website for Premium Pork

The Avada WordPress theme provided the ideal solution for The Flying Pig, a premium pork supplier in South Africa. This e-commerce website required a fast, mobile-friendly, and visually engaging platform to showcase farm-to-table pork products.

Why Avada Was the Right Choice:

• Pre-designed WooCommerce layouts enabled a professional online store setup.
• Optimised performance ensured fast load speeds, reducing bounce rates.
• User-friendly product management system allowed the business to update listings without needing developer support.
• Seamless integration with YOCO payments enhanced the checkout experience.

By using the Avada WordPress Theme, The Flying Pig makes use of Fort Hartley to operate their mobile friendly and functional e-commerce website, growing their business across Gauteng and Limpopo daily with driving customer engagement and increased sales.

The Avada WordPress theme was the best choice for Aroma Coffee, an artisan coffee brand that required a modern, high-performing e-commerce website.

Why Avada Worked for This Business:

• WooCommerce-ready architecture supported a seamless online shopping experience.
• Custom branding tools helped create a visually distinctive, high-end design.
• Subscription billing integration allowed customers to sign up for recurring coffee deliveries.
• SEO and speed optimisation improved organic traffic and search rankings.

Aroma Coffee now operates a fully optimised e-commerce store, providing customers with a seamless shopping experience.

Nature Plays, an organisation that encourages outdoor learning, required a website that was easy to navigate and visually aligned with its brand identity. The Avada WordPress theme provided a flexible and user-friendly solution to a small growing business that is now the go to Forest School in the country. With customisation regarding their contact forms and e-commerce booking, the theme is able to handle what needs being done.

Why Avada Was the Ideal Theme:

• Drag-and-drop page builder enabled a playful yet professional website design.
• Mobile-first framework ensured parents could easily browse and book activities.
• SEO-friendly structure helped attract more organic traffic.
• Content management tools allowed the team to update blogs and event listings without external assistance.

Using Avada, Fort Hartley has developed a functional, visually appealing website that effectively engages its audience with knowledge of the business and the ability to fill out consent forms, purchase classes and more.

The Avada WordPress theme enabled Rapid Green Turf to establish a strong online presence in the South African market. This business needed a website that showcased its products effectively while generating new customer leads.

Why Avada Was the Best Choice:

• High-speed performance optimisation improved the user experience.
• SEO-friendly structure increased search visibility for turf-related keywords.
• Custom lead forms streamlined the customer inquiry process.
• Easy content updates allowed the business to make changes independently.

With Avada, Rapid Green Turf now operates a professional, high-converting website that drives business growth in a competitive market, With a brand built around an already exsisting logo, Fort Hartley were able to bring a level of professionalism and class to the busy industry of lawn care.

Building a website with the Avada WordPress theme is just the start—getting it to perform optimally requires expert knowledge. Avada provides powerful tools for SEO-driven blog pages, allowing businesses to attract organic traffic and establish authority in their industry. However, maximising these features takes more than just publishing content.

A key advantage of Avada is its dynamic content capabilities, which allow elements of a website to automatically update based on user behavior, categories, filters, or pre-set conditions. Unlike static pages, where content remains the same until manually updated, dynamic content adapts in real-time. This means businesses can create personalised user experiences, display relevant blog posts, update product listings, and adjust category-based pages without ongoing manual effort.

For example, a business blog can be set up to automatically display the latest articles under a specific category, ensuring the most relevant content appears first. E-commerce stores can dynamically showcase featured products, customer testimonials, or pricing updates, improving engagement and conversions.

Effective use of categories and tags also plays a crucial role in SEO and user experience. Categories help structure content logically, grouping similar topics together, while tags provide specific keywords that help users and search engines understand the context of a post. When used correctly, categories and tags can improve website navigation, enhance content discoverability, and boost search rankings.

At Fort Hartley Brand Consultants, we have mastered Avada’s advanced features, helping businesses structure content for maximum visibility and engagement. Whether you need a website that ranks well on Google, an e-commerce store with automated product filtering, or a content-rich platform that dynamically updates based on real-time user interactions, we can help. If you want an Avada-powered website that doesn’t just look great but works strategically to drive growth and improve conversions, get in touch today. Let’s build something that delivers real, measurable results.

Fort Hartley Brand Consultants have worked with numerous WordPress themes including Elementor and Divi, but Avada remains the companies preferred choice when it comes to making our clients lives easier. The team has developed a deep understanding of its features and how to leverage them to build high-performance, visually appealing, and functional websites. And with a theme this powerful, it ensures the hand over process from agency to agency is also easier. Avada can compete directly with Shopify in the e-commerce space, with a page builder that allows you to create anything you want as well as powerful SEO capabilities.

Why Fort Hartley Prefers Avada:

• Works for any business type – From startups to multinational corporations.
• Highly scalable – Suitable for both simple and complex website projects.
• SEO and performance-focused – Ensures fast loading times and strong search rankings.
• Customisation without coding – Allows unique designs without technical complexity.

Easy client management – Businesses can update and maintain their own websites effortlessly. By choosing Fort Hartley to build a website with Avada, businesses gain expert support on a theme that is constantly being upgraded to include new features. Let the professionals handle the leg work of User Experience and User Interface design, and with your lifetime license, you can look forward to growing and updating your website regularly and with confidence you are on the mark.

The Avada WordPress theme is the ultimate all-in-one solution for businesses wanting a powerful, professional, and easy-to-manage website. With unmatched flexibility, scalability, and customisation, it’s the go-to choice for agencies, e-commerce stores, small businesses, and large enterprises that need a website that doesn’t just look good but works hard too.

At Fort Hartley Brand Consultants, we’ve worked with plenty of WordPress themes, and Avada is the one we trust the most. Our team has mastered its full potential, building tailored websites that get real business results. Whether it’s a high-converting online store, a sleek corporate site, or a content-rich platform, Avada does the job better than anything else.

If your business needs a powerful, scalable, and SEO-optimised website, you need the right team to build it. Get in touch with Fort Hartley and let’s create something that works.