Branding News & Trends

Branding evolves constantly, and keeping up with branding news, branding trends, and branding strategies is essential. Fort Hartley Brand Consultants brings you the latest updates on branding developments, branding innovations, and branding insights. Whether it’s a major rebrand, a new visual identity, or an industry-wide shift, our branding news keeps you informed about the ever-changing world of branding.

Get the latest branding news, branding trends, and branding updates from Fort Hartley Brand Consultants. Stay informed about industry shifts in branding.

The Rise of the “Prompt Designer”: A New Creative Tool

By |2025-11-06T07:48:38+02:00November 3rd, 2025|Branding, Branding News, Digital Marketing, Graphic Design|

The creative world has always been shaped by new tools, from the paintbrush to Photoshop, but the latest addition is less about pixels and more about words. Enter the “prompt designer”, a role born out of AI tools like MidJourney and ChatGPT, where carefully crafted instructions can turn into polished visuals, clever copy, or fully fleshed-out concepts in seconds. Far from being a passing fad, prompt design is quickly becoming a skill that separates amateurs from professionals, giving creatives a new way to spark ideas, move faster, and explore possibilities that were once out of reach.

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What is a Full-Service Agency? Cutting Through the Confusion

By |2025-10-07T08:11:59+02:00October 7th, 2025|Branding, Branding News, Digital Marketing, Web Design|

With so many agency types, design studios, advertising agencies, creative agencies, and marketing agencies, it is easy to get lost in the jargon. Each offers value, but most focus on only one slice of the puzzle. A full-service agency brings everything together: design, digital marketing, communications, web development, UX and UI, and SEO. This blog unpacks the differences, explains why integration matters more than ever, and shows how Fort Hartley delivers clarity in a confusing landscape.

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AI Hallucinations: The Silent Risk Marketers Cannot Ignore

By |2025-09-29T11:41:13+02:00September 29th, 2025|Branding, Branding News, Digital Marketing, Web Design|

Generative AI has transformed marketing with speed and efficiency, but it is not foolproof. One of the biggest risks is AI hallucinations, where content sounds polished but is factually wrong or completely made up. For marketers, these errors can erode trust, damage reputations, and even cause legal headaches. In this article, we unpack what hallucinations are, why they matter, how to spot them, and practical steps to keep them from slipping into your content.

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The Rise of AI in Creative Services: How It Empowers Rather Than Replaces

By |2025-07-21T16:53:50+02:00July 21st, 2025|Digital Marketing, Web Design|

AI isn’t coming for your job. It’s here to help you get it done without losing your marbles. In this light-hearted take on AI in graphic design, we explore how tools like DALL·E 2, MidJourney and Adobe Firefly are changing the game. From smashing creative blocks to speeding up layouts and image edits, AI is becoming a helpful sidekick. But don’t stress, your human magic is still the secret sauce. While AI handles the boring stuff, designers bring empathy, originality and strategy to the table. This article unpacks why designers are more valuable than ever and why teaming up with AI and a good agency (just saying) is the smartest move you can make.

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Website Design Terms Explained Simply: A No-Nonsense Guide for Business Owners

By |2025-06-10T09:20:01+02:00June 9th, 2025|Digital Marketing, Web Design|

Understanding website design should not require a dictionary. This post simplifies website design jargon like UX, CMS, wireframes and responsive design so business owners can make informed choices.

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Answer Engine Optimization (AEO): The Future of Search Visibility

By |2025-08-08T10:46:26+02:00June 2nd, 2025|Digital Marketing, Web Design|

Donald Trump isn’t just a politician or businessman — he’s a brand. From his hair to his tone of voice, everything about him is designed to be recognisable. Here’s what South African businesses and entrepreneurs can take away from the power of the Trump personal brand.

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Why Adobe Creative Suite Is Still the Gold Standard for Creatives

By |2025-05-14T12:44:20+02:00May 26th, 2025|Digital Marketing, Graphic Design, Web Design|

At Fort Hartley, we use Adobe Creative Suite exclusively because it's the professional standard that empowers great design. From Photoshop and Illustrator to InDesign, After Effects, and Premiere Pro, Adobe gives us the control, scalability, and creative freedom to build original, high-quality work across every format. This article explores how each tool in the suite supports serious design, why templates fall short for branding, and why Adobe remains the best investment for businesses that care about consistency, creativity, and long-term impact.

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