Web Design Trends & Expertise

A well-designed website enhances user experience, and at Fort Hartley Brand Consultants, we focus on web design strategies, web design insights, and web design trends that drive engagement. From responsive design to UX best practices, our web design expertise helps businesses create functional, visually appealing websites. Whether you’re launching a new site or improving an existing one, staying updated with web design trends ensures your web design stands out.

Discover expert web design strategies, web design insights, and web design trends from Fort Hartley Brand Consultants. Build a high-performance web design experience.

WordPress Updates and Backups

By |2025-04-15T08:46:00+02:00April 16th, 2025|Digital Marketing, Web Design|

Keeping your WordPress site updated and backed up isn’t optional – it’s essential. In this post, we break down why regular updates and reliable backups matter for your website’s speed, security, and performance. Fort Hartley offers monthly services to keep your WordPress site in top shape, with local hosting, email, and expert support.

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E-E-A-T: The SEO Cheat Code You Can’t Afford to Ignore

By |2025-04-02T09:01:30+02:00March 30th, 2025|Digital Marketing, SEO, Web Design|

Google’s E-E-A-T framework—Experience, Expertise, Authority, and Trust—is the key to ranking in search. If your content isn’t proving real-world experience and credibility, it won’t cut it. Find out how to optimise your website for E-E-A-T and keep Google (and your audience) on your side.

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Fonts, Colours, and Chaos: The Psychology of Good Graphic Design

By |2025-04-02T10:43:15+02:00March 24th, 2025|Digital Marketing, Graphic Design, Web Design|

Fonts, colours, and layout aren’t just about looking good—they shape how people perceive your brand. From Comic Sans disasters to the psychology behind McDonald’s red and yellow, every design choice influences trust, credibility, and action. If your brand identity feels chaotic, it might be time for a rethink. Let’s break down the real power of good design.

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Avada WordPress Theme: Fort Hartley’s Preferred Choice for Building High-Performance Websites

By |2025-04-02T09:41:46+02:00March 22nd, 2025|Digital Marketing, SEO, Web Design|

Google’s E-E-A-T framework—Experience, Expertise, Authority, and Trust—is the key to ranking in search. If your content isn’t proving real-world experience and credibility, it won’t cut it. Find out how to optimise your website for E-E-A-T and keep Google (and your audience) on your side.

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The Rise of AI Search Platforms: What It Means for Your Brand

By |2025-04-02T09:01:48+02:00March 17th, 2025|Digital Marketing, SEO, Web Design|

AI-driven search is redefining how users find content online. With platforms like Perplexity AI and Microsoft Copilot prioritising conversational, intent-driven results, traditional SEO needs an upgrade. Generative Engine Optimisation (GEO) ensures brands remain discoverable in AI-powered search. Find out how to optimise your content for this new era of search.

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How to Build a Brand That Increases Brand Value

By |2025-04-02T09:14:35+02:00March 10th, 2025|Digital Marketing, SEO, Web Design|

Brand value isn’t just about looking good—it’s about building trust, recognition, and loyalty that drive real business success. From Nando’s clever marketing to Woolworths' premium appeal, brands that focus on value stand out. Learn how to create a brand that truly makes an impact in our latest blog post at Fort Hartley.

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GEO & AIO: The Evolution of Search and Why Your Business Needs to Adapt

By |2025-04-02T09:17:43+02:00March 6th, 2025|AIO and GEO, Digital Marketing, SEO, Web Design|

GEO (Generative Engine Optimisation) and AIO (Artificial Intelligence Optimisation) are transforming the way businesses appear in search results. As AI-powered platforms like ChatGPT, Gemini, and Perplexity reshape online discovery, traditional SEO is evolving to ensure websites remain visible and relevant. Businesses must now focus on structured content, proper meta-tagging, and AI-friendly formatting to ensure their information is not only indexed by search engines but also referenced by AI-driven tools. Understanding what GEO and AIO are, and how they impact digital visibility, is essential for staying competitive in the changing search landscape.

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Why Contact Forms Are a Must-Have for Your Website

By |2025-04-02T09:25:16+02:00February 24th, 2025|SEO, Web Design|

A contact form isn’t just a place for customers to drop a message—it’s a powerful tool for lead generation, filtering inquiries, and automating communication. Whether you’re an engineering firm needing pre-qualified project requests, a financial institution handling loan applications, or a small business managing customer inquiries, the right form can save time, reduce admin work, and ensure only serious leads reach your inbox. In this guide, we’ll explore why contact forms are important, how businesses can use Typeform, Avada Forms, Gravity Forms, and WPForms to streamline their inquiries, and how Fort Hartley ensures every contact form is built with best practices for capturing and converting leads.

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