Fort Hartley FAQ Section

Straight answers from a team that doesn’t beat around the bush.

Welcome to the Fort Hartley FAQ hub—your go-to spot for answers to everything we get asked most. Whether you’re wondering how long a website build takes, what makes a logo different from a brand, or what on earth Answer Engine Optimisation is, you’re in the right place.

We’ve split things up into sections so you can find what you need quickly. These FAQs cover the full range of services we offer across branding, graphic design, web development, SEO, digital marketing, and support.

Why an FAQ page matters

In today’s online world, people want quick, clear answers—and search engines do too. That’s why we’ve written our FAQs to work well for both humans and AI, including tools like Google Search, ChatGPT, and voice assistants. (Yes, that’s Answer Engine Optimisation in action.)

Your brand is more than just a logo – it’s the personality, tone, and story behind everything you do. Whether you’re building from scratch or need help repositioning an existing brand, we’re here to guide the process. In this section, we answer all your burning questions around brand strategy, visual identity, consistency, and how branding ties into your overall marketing efforts. From understanding the difference between a logo and a brand, to knowing when and how to evolve your visual style, this is your go-to resource.

Your website is often the first handshake your business has with the world – and we believe it should make a great first impression. This section tackles the most common questions we get about web design, from how the process works and what platforms we use, to whether you’ll be able to manage your site once it’s live. We cover everything from mobile responsiveness and SEO best practices, to how to keep things running smoothly behind the scenes. Whether you’re redesigning an existing site or starting from scratch, we’ve got you covered.

At Fort Hartley, we don’t just do SEO—we do smart, strategic search optimisation that puts your brand in front of the right people, at the right time. From traditional search engine optimisation (SEO) that improves your Google rankings, to Answer Engine Optimisation (AEO) that helps you show up in AI-driven tools like ChatGPT and voice search, we focus on what works today and tomorrow. Whether you’re trying to outrank competitors, get into featured snippets, or appear as a trusted answer in a chatbot, our team helps you build content and structure that search engines understand and users love. It’s not about tricking the algorithm. It’s about proving your value. Let’s make your site the answer people are searching for.