Digital Marketing Strategies & Insights

Digital marketing is a powerful tool for businesses to grow online. At Fort Hartley Brand Consultants, we explore digital marketing strategies, digital marketing insights, and digital marketing trends that help businesses achieve measurable success. From content marketing and paid ads to email campaigns and social media, effective digital marketing drives engagement, conversions, and brand awareness. Stay ahead with the latest digital marketing best practices.

Discover digital marketing strategies, digital marketing insights, and digital marketing trends from Fort Hartley Brand Consultants. Learn how digital marketing drives results.

Avada WordPress Theme: Fort Hartley’s Preferred Choice for Building High-Performance Websites

By |2025-04-02T09:41:46+02:00March 22nd, 2025|Digital Marketing, SEO, Web Design|

Google’s E-E-A-T framework—Experience, Expertise, Authority, and Trust—is the key to ranking in search. If your content isn’t proving real-world experience and credibility, it won’t cut it. Find out how to optimise your website for E-E-A-T and keep Google (and your audience) on your side.

Read More

The Rise of AI Search Platforms: What It Means for Your Brand

By |2025-04-02T09:01:48+02:00March 17th, 2025|Digital Marketing, SEO, Web Design|

AI-driven search is redefining how users find content online. With platforms like Perplexity AI and Microsoft Copilot prioritising conversational, intent-driven results, traditional SEO needs an upgrade. Generative Engine Optimisation (GEO) ensures brands remain discoverable in AI-powered search. Find out how to optimise your content for this new era of search.

Read More

How to Build a Brand That Increases Brand Value

By |2025-04-02T09:14:35+02:00March 10th, 2025|Digital Marketing, SEO, Web Design|

Brand value isn’t just about looking good—it’s about building trust, recognition, and loyalty that drive real business success. From Nando’s clever marketing to Woolworths' premium appeal, brands that focus on value stand out. Learn how to create a brand that truly makes an impact in our latest blog post at Fort Hartley.

Read More

GEO & AIO: The Evolution of Search and Why Your Business Needs to Adapt

By |2025-04-02T09:17:43+02:00March 6th, 2025|AIO and GEO, Digital Marketing, SEO, Web Design|

GEO (Generative Engine Optimisation) and AIO (Artificial Intelligence Optimisation) are transforming the way businesses appear in search results. As AI-powered platforms like ChatGPT, Gemini, and Perplexity reshape online discovery, traditional SEO is evolving to ensure websites remain visible and relevant. Businesses must now focus on structured content, proper meta-tagging, and AI-friendly formatting to ensure their information is not only indexed by search engines but also referenced by AI-driven tools. Understanding what GEO and AIO are, and how they impact digital visibility, is essential for staying competitive in the changing search landscape.

Read More

ChatGPT, DeepSeek, and the Future of SEO: Why AI is the New Search Engine

By |2025-04-02T15:35:38+02:00January 15th, 2025|AIO and GEO, Digital Marketing, SEO, Web Design|

AI-powered search engines like ChatGPT, DeepSeek, and Google’s AI-driven Search Generative Experience (SGE) are revolutionizing how users find information. Instead of ranking links, AI search tools crawl, extract, and summarize content, delivering instant answers. This shift means businesses must optimize their websites for AI search, ensuring content is structured correctly, well-referenced, and easily digestible for AI models. At Fort Hartley, we help brands future-proof their SEO strategies to stay visible in this AI-driven search landscape.

Read More

Digital Marketing Consultancy

By |2025-04-14T14:25:44+02:00July 22nd, 2024|Branding News, Digital Marketing, Marketing Consultancy|

We work with companies of all sizes—from startups looking to make their mark to established brands wanting a modern digital refresh. We merge cutting-edge branding with good old-fashioned customer service, ensuring that your digital presence is managed under one roof, with consistency, creativity, and purpose.

Read More
Go to Top