What’s the difference between SEO meta tagging and technical website structure?

What’s the difference between SEO meta tagging and technical website structure—and why does it matter?

SEO meta tagging and your website’s technical structure work hand-in-hand, but they do different jobs.

Meta tags—like your title tags, meta descriptions, and image alt text—help search engines understand what each page is about. Think of them as the labels and signposts Google reads to figure out where to file your content.

Then there’s the technical side: your page architecture, URL structure, header tags, internal linking, and how everything is organised in the backend. This is what we call your website’s “architecture,” and it’s what helps both users and search engines navigate your site easily.

If your site is built without this in mind, even perfect content and great meta tags won’t help much. In short, strong SEO needs both: sharp meta tagging and smart page engineering.