COPYWRITING
From pixels to print, we write copy that connects, converts and carries your brand.
YOUR BRAND’S VOICE,
CLEARLY HEARD
Our copywriting services are based around crafting messages that carry meaning, shape perception, and move your audience to action. Whether it’s a single product description or a full website rewrite, our copywriting is rooted in brand strategy, tone of voice, and search engine optimisation—so that every sentence pulls its weight.
We understand that your brand doesn’t just live in one place. It shows up in emails, brochures, websites, ads, packaging, proposals, and even the odd Instagram caption. That’s why our copywriting service is versatile by design, with the same attention to detail whether we’re writing your brand story or penning headlines for a billboard in Joburg traffic.
YOUR BRAND’S VOICE,
CLEARLY HEARD
Our copywriting services are based around crafting messages that carry meaning, shape perception, and move your audience to action. Whether it’s a single product description or a full website rewrite, our copywriting is rooted in brand strategy, tone of voice, and search engine optimisation—so that every sentence pulls its weight.
We understand that your brand doesn’t just live in one place. It shows up in emails, brochures, websites, ads, packaging, proposals, and even the odd Instagram caption. That’s why our copywriting service is versatile by design, with the same attention to detail whether we’re writing your brand story or penning headlines for a billboard in Joburg traffic.
NO MORE
MIXED
MESSAGES
Struggling to explain what you do? Finding it hard to connect with the right audience, or even keep their attention? That’s where strategic copywriting makes all the difference, so your audience doesn’t just hear you, they get you.
On the flip side, poor copy can confuse potential customers, dilute your brand, and make even the best products or services feel untrustworthy. It can cost you clicks, leads, and sales. With the right words, we help your message land with impact, on the right people, at the right time.
WHAT DOES
COPYWRITING INCLUDE?
- Website copywriting
- SEO blog writing
- Press releases and product launches
- Brand story and About Us pages
- Packaging and product descriptions
- Email marketing copy
- Print media and advertising copy
- Social media captions and paid ad campaigns
- Sales proposals and investor decks
Copywriting with backbone
Every brand has a personality. We help you define it, then express it in words that feel human, real and relevant. Our process often begins with a tone of voice workshop where we define your verbal identity, write example pieces, and build out a bank of brand-approved phrases and key messages.
If you’ve already got a solid tone, we plug in and write. If not, we help build one from scratch.
EXPERIENCED WRITERS
Our Approach: Strategic, Collaborative, Results-Driven
At Fort Hartley, words are our trade. Whether we’re crafting a short and punchy headline or writing a long-form article that ranks on Google and keeps readers hooked, our copywriting is always driven by strategy, brand voice, and purpose.
Editorial Copywriting
Thought leadership, articles, interviews and features — whether for blogs, digital publications or glossy print. We bring brand voices to life through editorial that builds credibility, tells a story, and earns attention.
Social Media Copywriting
Short-form, scannable, and always on-brand. From Meta ads to carousels and reel captions, we write copy that stops the scroll and sparks engagement.
SEO Copywriting
We write with Google in mind and your audience. Every post, product page or paragraph is structured with keywords, metadata, headers and call-to-actions designed to get you seen by the right people, in the right places, at the right time.
Specialised Blog Post Creation
Our blog posts are never generic. We specialise in industry-specific, research-driven blog content designed for high ranking and real reader value. Whether it’s mining tech, pork production or private wealth – we’ve probably written about it.
Website & Landing Page Copywriting
Clear, compelling and conversion-focused website copy — designed to work with your SEO goals and brand identity. From homepages to product descriptions and service pages, we make sure every word pulls its weight.
Email & Newsletter Copy
From nurturing leads to launching products, our email copy is written with purpose. We write emails that feel personal (not pushy), and that turn clicks into conversions.
Advertising Copy
Taglines, campaign slogans, billboards and product ads — we write for impact. Our advertising copy gets to the point, sticks in your customer’s head, and stays true to your brand.
Brand Voice Development & Messaging
Sometimes copywriting starts before the first word is even written. We help brands define how they speak — and then roll that tone of voice out across all platforms, from bios to billboards.
Full-Service Copy for Integrated Campaigns
As a full-service agency, we don’t just write in isolation. Our copy fits into broader creative and strategic campaigns, seamlessly paired with design, digital, social, PR, and media.
If your current content isn’t quite singing and you’re in the market for new copywriting services, we know a team who can help. Launching something new? Let’s start it off strong with a structured, strategic approach to your copy. We’re here to help you craft and say what really matters. We’ve written for small local start-ups and big multinationals. We’ve helped new businesses find their voice and existing brands refresh their tone. Our copywriters are based in South Africa and some abroad, but our work travels well—tailored for audiences from Cape Town to Calgary, Polokwane to Perth.
Good copy needs to be seen and felt. That’s why our copywriters work hand-in-hand with our SEO team to make sure your content isn’t just compelling—it also climbs the Google ladder. We focus on Yoast meta tagging, keyphrase integration, answer-engine optimisation, and structuring for readability. No fluff. No keyword stuffing. Just smart, strategic writing that brings the right people to your doorstep.