What is included in your brand strategy workshops?

What is included in your brand strategy workshops?

Our brand strategy workshops are where the magic (and the thinking) happens. So what is included in your brand strategy workshop? It’s where we take a deep dive into your business, unpack what makes you tick, and build a clear foundation for your brand before we even think about logos, colours, or design.

What’s the purpose of a brand strategy workshop?

The workshop is designed to help define your brand’s core identity. Whether you’re just starting out or rebranding an established business, this session ensures we’re not just designing something that looks good, but something that means something and connects with the right people.

What do we cover in the workshop?

What is included in your brand strategy workshops? During the session, we guide you through a structured process that includes:

• Your Mission & Purpose: Why you exist and what you’re here to do
• Vision & Long-Term Goals: Where your business is heading
• Target Audience: Who you’re speaking to and what matters to them
• Brand Personality & Voice: How you sound, feel and behave
• Core Values: The principles that guide your business
• Competitor Landscape: What makes you different
• Positioning Statement: A clear summary of your place in the market

We also touch on tone of voice, emotional hooks, and how your brand should behave across platforms. we try to cover as many bases as possible so that you feel confident with everything you need to build a brand that’s not just professional, but powerful.

What do you walk away with?

After the session, we provide a full write-up of your brand strategy, including positioning statements, tone of voice guidelines, and strategic recommendations. This document becomes the blueprint for your visual identity, website, marketing campaigns, and beyond.

At Fort Hartley, we don’t do branding on guesswork, we build it from the ground u.