A triple-distilled oak-aged dark rum manufactured in South Africa from a blend of organic molasses sourced from our very own African soil with absolutely no additives, colours, preservatives, or sweeteners. Hand-made in craft-sized and collectable batches in our company-owned distillery by our head distillers with a 20-year heritage.

From brand creation and launch strategy, all the way through to active marketing, the Fort Hartley team have had a hand in the brand design and direction of launching a premium sipping rum into the South African market. In penetrating the oversaturated alcohol market in South Africa, our focus has been based on creating an approachable, environmentally conscious brand with a sense of humour in our ongoing marketing delivery.

Don’t follow us has become a tongue in cheek term stemming from the grumpy old Dagga Boy buffalo that has assisted in growing a loyal following across Instagram and Facebook. With the product now available in Duty Free stores at major South African airports, Dagga Boy Premium Sipping Rum is a brand finding it’s position on shelves across South Africa and in collections across the world.